Wentworth
Institute of Technology
The Community Manager’s Playbook How to Build Brand Awareness and Customer Engagement /
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, in...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berkeley, CA :
Apress : Imprint: Apress,
2015.
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| Online Access: |
Full text (Wentworth users only) |