Wentworth
Institute of Technology
Does multi-stage marketing pay? : creating competitive advantages through multi-stage marketing /
Some scholars propose that the concept of market orientation needs to be extended to encompass a company's indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multi-stagemarketing (MSM). For B-to-B settings, MSM entails the expanded...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer,
[2014]
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| Series: | Business to business marketing.
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Local Note: | Ebook Library |