A/B testing : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen.

A/B testing : the most powerful way to turn clicks into customers /

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BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to incre...

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Bibliographic Details
Main Author: Siroker, Dan
Other Authors: Koomen, Pete, 1982-
Format: Electronic eBook
Language:English
Published: Hoboken : Wiley, 2013.
Subjects:
Organizational effectiveness.
Multimedia systems > Social aspects.
Application software > Testing.
Electronic books.
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