5 Steps to Great Storytelling

Tory Johnson interviews Peter Guber about his book Tell to Win for this ABC News @ Work special report. Guber discusses the five steps that are necessary to a great story. Also known as MAGIC, these five steps - motivation, audience, goal, interactive, and content - will allow you to communicate suc...

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Bibliographic Details
Corporate Authors:	ABC News Productions, Films for the Humanities & Sciences (Firm), Films Media Group
Format:	Electronic Video
Language:	English
Published:	New York, N.Y. : Films Media Group, [2013]
Subjects:	Business communication. Communication. Interpersonal communication. Marketing. Storytelling. Educational films. Internet videos. Videorecording.
Online Access:	Streaming video (Wentworth users only)