5 Steps to Great Storytelling ABC News Productions.

5 Steps to Great Storytelling

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Tory Johnson interviews Peter Guber about his book Tell to Win for this ABC News @ Work special report. Guber discusses the five steps that are necessary to a great story. Also known as MAGIC, these five steps - motivation, audience, goal, interactive, and content - will allow you to communicate suc...

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Bibliographic Details
Corporate Authors: ABC News Productions, Films for the Humanities & Sciences (Firm), Films Media Group
Format: Electronic Video
Language:English
Published: New York, N.Y. : Films Media Group, [2013]
Subjects:
Business communication.
Communication.
Interpersonal communication.
Marketing.
Storytelling.
Educational films.
Internet videos.
Videorecording.
Online Access: Streaming video (Wentworth users only)

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Streaming video (Wentworth users only)

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