5 Steps to Great Storytelling
Tory Johnson interviews Peter Guber about his book Tell to Win for this ABC News @ Work special report. Guber discusses the five steps that are necessary to a great story. Also known as MAGIC, these five steps - motivation, audience, goal, interactive, and content - will allow you to communicate suc...
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Corporate Authors: | , , |
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Format: | Electronic Video |
Language: | English |
Published: |
New York, N.Y. :
Films Media Group,
[2013]
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Subjects: | |
Online Access: |
Streaming video (Wentworth users only) |