Marketing research and information

Who needs that product, anyway? This program provides the inside scoop on how to gather consumer data. Sources of secondary information from the government-including the Statistical Abstract of the United States and materials obtained through FOIA requests-and from syndicates such as ACNielsen are c...

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Bibliographic Details
Corporate Authors: Films for the Humanities & Sciences (Firm), Films Media Group, Goldhil Video (Firm), Standard Deviants (Performing group)
Format: Electronic Video
Language:English
Published: New York, N.Y. : Films Media Group, [2005]
Series:Standard deviants core curriculum. Marketing.
Subjects:
Online Access: Streaming video (Wentworth users only)