Bricks matter : the role of supply chains in building market-driven differentiation /

Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks a...

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Bibliographic Details
Main Author: Cecere, Lora M.
Other Authors: Chase, Charles W.
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2012.
Series:Wiley & SAS business series
Subjects:
Online Access: Full text (Wentworth users only)