American icon : Alan Mulally and the fight to save Ford Motor Company / by Bryce G. Hoffman.

American icon : Alan Mulally and the fight to save Ford Motor Company /

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of char...

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Bibliographic Details
Main Author: Hoffman, Bryce G.
Format: Book
Language:English
Published: New York : Crown Business, [2012]
Subjects:
Mulally, Alan R.
Ford Motor Company.
Automobile industry and trade > United States > History.

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Holdings details from Stacks
Call Number: 338.7629222 .H64 2012
338.7629222 .H64 2012 Available

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