Wentworth
Institute of Technology
The brand gym : a practical workout to gain and retain brand leadership /
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 &q...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
John Wiley & Sons,
2010.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |