Wentworth
Institute of Technology
Public Relations and Communication Management in Europe : a Nation-by-Nation Introduction to Public Relations Theory and Practice.
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin :
Walter de Gruyter,
2004.
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| Series: | Mouton reader.
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| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Table of contents; Acknowledgements; Foreword; Overview of public relationsand communication management in Europe; Austria; Belgium; A constructivistic approach to public relations; Bosnia-Herzegovina; Bulgaria; Croatia; Estonia; Finland; The reflective paradigm of public relations; France; Germany; Greece; Hungary; Ireland; The transitional approach to public relations; Italy; Malta; The Netherlands; Norway; Poland; The public sphere as central concept of public relations; Portugal; Russia; Serbia and Montenegro(The Federal Republic of Yugoslavia); Slovakia; Slovenia.