Public Relations and Communication Management in Europe : a Nation-by-Nation Introduction to Public Relations Theory and Practice.

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

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Bibliographic Details
Main Author:	Van Ruler, Betteke
Other Authors:	Vercic, Dejan
Format:	Electronic eBook
Language:	English
Published:	Berlin : Walter de Gruyter, 2004.
Series:	Mouton reader.
Subjects:	Public relations > Cross-cultural studies. Public relations > Europe.
Online Access:	Full text (Wentworth users only)
Local Note:	ProQuest Ebook Central

Internet

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