Designing Luxury Brands The Art and Science of Creating Game-Changers / by Diana Derval.

Designing Luxury Brands The Art and Science of Creating Game-Changers /

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy...

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Bibliographic Details
Main Author: Derval, Diana (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2024.
Edition:2nd ed. 2024.
Series:Management for Professionals,
Subjects:
Branding (Marketing).
Psychology.
Marketing.
Consumer behavior.
Psychobiology.
Human behavior.
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