Wentworth
Institute of Technology
Merchandising : the store as persuasion.
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.
Saved in:
| Format: | Electronic Video |
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| Language: | English |
| Published: |
[San Francisco, California, USA] :
Kanopy Streaming,
2014.
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| Subjects: | |
| Online Access: |
Streaming video (Wentworth users only) |
| Local Note: | Kanopy |