Wentworth
Institute of Technology
Don't just set prices : manage them strategically!.
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To g...
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| Other Authors: | |
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| Format: | Electronic Video |
| Language: | English |
| Published: |
[San Francisco, California, USA] :
Kanopy Streaming,
2014.
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| Subjects: | |
| Online Access: |
Streaming video (Wentworth users only) |
| Local Note: | Kanopy |