Gaining Influence in Public Relations : the Role of Resistance in Practice.

Gaining Influence in Public Relations : the Role of Resistance in Practice.

Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of in...

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Bibliographic Details
Main Author: Berger, Bruce K.
Other Authors: Reber, Bryan H.
Format: Electronic eBook
Language:English
Published: Mahwah : Lawrence Erlbaum Associates, 2006.
Series:LEA's communication series.
Subjects:
Public relations.
Power (Social sciences)
Public Relations
public relations.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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