The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly / David Meerman Scott.

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly /

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The international bestseller-now in a new edition When it comes to marketing, anything goes in the Digital Age, right' Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thi...

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Bibliographic Details
Main Author: Scott, David Meerman
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Edition:Sixth edition.
Subjects:
Internet marketing.
Internet in public relations.
Electronic books.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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