Playing to win : sports, video games, and the culture of play / edited by Robert Alan Brookey and Thomas P. Oates.

Playing to win : sports, video games, and the culture of play /

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In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back...

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Bibliographic Details
Other Authors: Brookey, Robert Alan, 1959- (Editor), Oates, Thomas Patrick (Editor)
Format: Electronic eBook
Language:English
Published: Bloomington : Indiana University Press, [2015]
Series:Digital game studies.
Subjects:
Sports > Marketing.
Communication in marketing.
Sports spectators.
Video games.
Video games > Social aspects.
Cheerleading.
spectators (event observers)
viewers (observers)
video games.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

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