Trust the brand : corporate reputation management in private banking /
Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and struc...
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Main Author: | |
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Format: | Electronic eBook |
Language: | English German |
Published: |
Hamburg [Germany] :
Diplomica Verlag,
2009.
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Subjects: | |
Online Access: |
Full text (Wentworth users only) |
Local Note: | ProQuest Ebook Central |