Media Research Methods Understanding Metric and Interpretive Approaches.

Media Research Methods Understanding Metric and Interpretive Approaches.

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.

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Bibliographic Details
Main Author: Anderson, James A.
Format: Electronic eBook
Language:English
Published: Thousand Oaks : SAGE Publications, Incorporated, 2011.
Subjects:
Mass media > Research > Methodology.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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