The innovator's hypothesis : how cheap experiments are worth more than good ideas / Michael Schrage.

The innovator's hypothesis : how cheap experiments are worth more than good ideas /

In this book Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. Creativity within constraints--clear deadlines and clear deliverables--is what serious innovation cul...

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Bibliographic Details
Main Author: Schrage, Michael (Author)
Format: Electronic eBook
Language:English
Published: Cambridge, Massachusetts : The MIT Press, [2014]
Subjects:
Technological innovations.
Creative ability in business.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

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Full text (Wentworth users only)

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