The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren.

The marketing pathfinder : key concepts and cases for marketing strategy and decision making /

Show other versions (1)

"This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied i...

Full description

Saved in:
Bibliographic Details
Main Author: Stewart, David, 1948-
Other Authors: Saren, Michael
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex, United Kingdom : Wiley, 2014.
Subjects:
Marketing > Management.
Strategic planning.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

Similar Items