International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither.

International public relations : negotiating culture, identity, and power /

This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, politi...

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Bibliographic Details
Main Author: Curtin, Patricia A. (Patricia Ann), 1955-
Other Authors: Gaither, Thomas Kenneth
Format: Electronic eBook
Language:English
Published: Thousand Oaks : SAGE Publications, ©2007.
Subjects:
Culture and globalization.
Intercultural communication.
Public relations > Cross-cultural studies.
Public relations.
public relations.
Electronic books.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central
Description
Summary:This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.
Physical Description:1 online resource (xiii, 304 pages) : illustrations, map
Bibliography:Includes bibliographical references (pages 265-281) and index.
ISBN:9781452213286
1452213283
9781452224817
1452224811
9781452279015
1452279012
Access:Legal Deposit;
Language:English.
Terms Governing Use and Reproduction Note:Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.

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