International public relations : negotiating culture, identity, and power /
This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, politi...
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Main Author: | |
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Other Authors: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Thousand Oaks :
SAGE Publications,
©2007.
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Subjects: | |
Online Access: |
Full text (Wentworth users only) |
Local Note: | ProQuest Ebook Central |