Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process / Byron B. Renz.

Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process /

Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argumenttaps the reservoir of unconscious understandin...

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Bibliographic Details
Main Author: Renz, Byron B. (Byron Ben), 1935-
Format: Electronic eBook
Language:English
Published: Lanham, Md. : University Press of America, ©2010.
Subjects:
Persuasion (Rhetoric)
Mass media and propaganda.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

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