Royal fever : the British monarchy in consumer culture / Cele C. Otnes and Pauline Maclaran.

Royal fever : the British monarchy in consumer culture /

"No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling...

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Bibliographic Details
Main Authors: Otnes, Cele (Author), Maclaran, Pauline (Author)
Format: Electronic eBook
Language:English
Published: Oakland, California : University of California Press, [2015]
Edition:First edition.
Subjects:
Windsor, House of > Public opinion.
Windsor, House of > Marketing.
Royal houses > Great Britain > Public opinion.
Royal houses > Great Britain > Marketing.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

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