Living up to the ads : gender fictions of the 1920s / Simone Weil Davis.

Living up to the ads : gender fictions of the 1920s /

In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood--the ad man, the female consumer, and the often female ad...

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Bibliographic Details
Main Author: Davis, Simone Weil, 1957- (Author)
Format: Electronic eBook
Language:English
Published: Durham, N.C. : Duke University Press, 2000.
Series:New Americanists.
Subjects:
Sex role in advertising > United States > History > 20th century.
Sex role in literature.
Sex role in literature > History > 20th century.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

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