Wentworth
Institute of Technology
Cold Calling for Chickens.
Cold calling - making contact with strangers - is the biggest fear confronting businesspeople, especially those who work in sales and marketing. "Put me in front of a customer and I can persuade them to buy anything ... just don't ask me to cold call!!" Yet cold calling is unavoidable...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
SG :
Marshall Cavendish International,
2018.
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |
| Summary: | Cold calling - making contact with strangers - is the biggest fear confronting businesspeople, especially those who work in sales and marketing. "Put me in front of a customer and I can persuade them to buy anything ... just don't ask me to cold call!!" Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successful course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation a. |
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| Physical Description: | 1 online resource (107 pages) |
| ISBN: | 9789814794862 9814794864 |
| Source of Description, Etc. Note: | Print version record. |