Advertising and Branding Basics

Offers valuable insights on brand building in today's consumer-centric world.

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Bibliographic Details
Corporate Author:	SAGE Publications India Pvt. Ltd
Format:	Electronic eBook
Language:	English
Published:	New Delhi : SAGE Publications, 2021.
Series:	SAGE Back to Basics.
Subjects:	Brand name products.
Online Access:	Full text (Wentworth users only)
Local Note:	ProQuest Ebook Central

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Full text (Wentworth users only)