Big Data : Understanding How Data Powers Big Business.

Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improv...

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Bibliographic Details
Main Author: Schmarzo, Bill
Format: Electronic eBook
Language:English
Published: Hoboken : Wiley, 2013.
©2013
Subjects:
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central