Open innovation : new product development essentials from the PDMA / edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin.

Open innovation : new product development essentials from the PDMA /

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"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Managemen...

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Bibliographic Details
Other Authors: Noble, Charles (Editor), Griffin, Abbie (Editor), Durmusoglu, Serdar (Editor)
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : Wiley, 2014.
Subjects:
New products > Management.
Product management.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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