Bold : how to be brave in business and win /

In every industry, some brands stand out from the crowd because of their distinct way of doing things. These companies challenge conventional wisdom and industry norms to win in their markets. They see their customers and employees as members of a like-minded community, deliver unique and remarkable...

Full description

Saved in:

Bibliographic Details
Main Author:	Smith, Shaun
Other Authors:	Milligan, Andy
Format:	Electronic eBook
Language:	English
Published:	London ; Philadelphia, PA : Kogan Page, 2011.
Edition:	1st ed.
Subjects:	Success in business. Creative ability in business. Relationship marketing.
Online Access:	Full text (Wentworth users only)
Local Note:	ProQuest Ebook Central

Table of Contents:

Virgin galactic
O2
AirAsia
Chilli Beans
Six senses resorts and spas
Burberry
BBH
The geek squad
Zappos.com
Umpqua bank
TNT express
JCB
Innocent
WWF
How to be bold : practices, principles and people
Bold practice survey.

Bold : how to be brave in business and win /

Similar Items