Bold : how to be brave in business and win /

In every industry, some brands stand out from the crowd because of their distinct way of doing things. These companies challenge conventional wisdom and industry norms to win in their markets. They see their customers and employees as members of a like-minded community, deliver unique and remarkable...

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Bibliographic Details
Main Author: Smith, Shaun
Other Authors: Milligan, Andy
Format: Electronic eBook
Language:English
Published: London ; Philadelphia, PA : Kogan Page, 2011.
Edition:1st ed.
Subjects:
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central