Media audience research : a guide for professionals /

The only comprehensive training book on conducting research into all forms of media.

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Bibliographic Details
Main Authors:	Mytton, Graham (Author), Diem, Peter, 1937- (Author), Dam, Piet Hein van, 1967- (Author)
Format:	Electronic eBook
Language:	English
Published:	Thousand Oaks, California : SAGE Publications, Inc., 2016.
Edition:	Third edition.
Subjects:	Mass media > Research > Methodology.
Online Access:	Full text (Wentworth users only)
Local Note:	ProQuest Ebook Central

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