Diversity in Advertising : Broadening the Scope of Research Directions.

Diversity in Advertising : Broadening the Scope of Research Directions.

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and n...

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Bibliographic Details
Main Author: Williams, Jerome D.
Other Authors: Lee, Wei-Na, Haugtvedt, Curtis P.
Format: Electronic eBook
Language:English
Published: Hoboken : Taylor and Francis, 2004.
Subjects:
Advertising > Psychological aspects.
Communication in marketing.
Consumers > Attitudes.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

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