English in marketing : international communication strategies in small and medium-sized enterprises / Sylva-Michèle Sternkopf.

English in marketing : international communication strategies in small and medium-sized enterprises /

Long description: What measures do German SMEs take to successfully present themselves on the international market place? In contrast to larger groups, where dedicated communication departments cooperate closely with renowned advertising agencies to disseminate the marketing message and to reach exa...

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Bibliographic Details
Main Author: Sternkopf, Sylva-Michèle
Format: Electronic eBook
Language:English
German
Published: Berlin : Frank & Timme, 2005.
Subjects:
Communication in marketing.
Communication, International.
International business enterprises.
Business communication.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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