Innovation X : why a company's toughest problems are its greatest advantage /

A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies. Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective in...

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Bibliographic Details
Main Author: Richardson, Adam, 1968-
Format: Electronic eBook
Language:English
Published: San Francisco, CA : Jossey-Bass, ©2010.
Edition:1st ed.
Subjects:
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central