The Routledge companion to advertising and promotional culture / edited by Matthew P. McAllister, Emily West.

The Routledge companion to advertising and promotional culture /

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections:Historical Perspectives considers the historical roots...

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Bibliographic Details
Other Authors: McAllister, Matthew P. (Editor), West, Emily (Editor)
Format: Electronic eBook
Language:English
Published: New York, NY : Routledge, 2013.
Series:Routledge companions.
Subjects:
Advertising.
Branding (Marketing)
Social media.
Social Media
branding.
social media.
handbooks.
Handbooks and manuals.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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