Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history / David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg].

Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history /

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"The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing...

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Bibliographic Details
Main Author: Scott, David Meerman
Other Authors: Halligan, Brian, 1967-, Blakesberg, Jay
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : Wiley, ©2010.
Subjects:
Grateful Dead (Musical group)
Marketing.
Social media > Economic aspects.
Success in business.
Marketing
marketing.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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