Introduction to Marketing Concepts.

Guarantees a thorough understanding of the basic principles of marketing.

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Bibliographic Details
Main Author:	Drummond, Graeme
Other Authors:	Ensor, John
Format:	Electronic eBook
Language:	English
Published:	Burlington : Elsevier, 2005.
Subjects:	Marketing. Marketing marketing.
Online Access:	Full text (Wentworth users only)
Local Note:	ProQuest Ebook Central

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