Branding and Brand Management Theory, Research, and Practice.

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Bibliographic Details
Main Author:	Melewar, T. C.
Other Authors:	Foroudi, Pantea, Stylidis, Dimitris
Format:	Electronic eBook
Language:	English
Published:	Bradford, West Yorkshire : Emerald Publishing Limited, 2020.
Series:	Qualitative Market Research: an International Journal Ser.
Subjects:	Branding (Marketing) Branding (Marketing) > Research. Product management. Product management > Research. branding.
Online Access:	Full text (Wentworth users only)
Local Note:	ProQuest Ebook Central

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