The innovator's field guide : market tested methods and frameworks to help you meet your innovation challenges / Peter Skarzynski and David Crosswhite.

The innovator's field guide : market tested methods and frameworks to help you meet your innovation challenges /

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"A step-by-step guide to successfully transforming any organization. It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call "inn...

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Bibliographic Details
Main Author: Skarzynski, Peter
Other Authors: Crosswhite, David, 1961-
Format: Electronic eBook
Language:English
Published: San Francisco, CA : Jossey-Bass, [2014]
Edition:First edition.
Subjects:
Technological innovations > Management.
Creative ability in business.
New products.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

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