Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /

Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.

Saved in:
Bibliographic Details
Main Author: Neves, Marcos Fava
Other Authors: Castro, Luciano Thomé e., Cônsoli, Matheus Alberto
Format: Electronic eBook
Language:English
Published: New York : Routledge, 2010.
Subjects:
Strategic planning.
Industrial management.
Marketing.
Competition.
Marketing
marketing.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

Similar Items