Wentworth
Institute of Technology
The Advanced Dictionary of Marketing : Putting Theory to Use.
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marke...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford :
Oxford University Press, UK,
2007.
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| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |