Digital Media and Innovation : Management and Design Strategies in Communication.

Digital Media and Innovation : Management and Design Strategies in Communication.

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: wha...

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Bibliographic Details
Main Author: Gershon, Richard A.
Format: Electronic eBook
Language:English
Published: Thousand Oaks : SAGE Publications, 2015.
Subjects:
Mass media > Management.
Organizational effectiveness.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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