The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.

The psychology of advertising /

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"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing...

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Bibliographic Details
Main Authors: Fennis, Bob Michaël, 1968- (Author), Stroebe, Wolfgang (Author)
Format: Electronic eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, [2021]
Edition:Third edition.
Subjects:
Advertising > Psychological aspects.
Consumer behavior > Psychological aspects.
Consumers > Attitudes.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

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