Making innovation last. sustainable strategies for long term growth / Hubert Gatignon, David Gotteland, Christophe Haon.

Making innovation last. sustainable strategies for long term growth / Volume 1 :

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Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as wh...

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Bibliographic Details
Main Authors: Gatignon, Hubert (Author), Gotteland, David, 1975- (Author), Haon, Christophe, 1972- (Author)
Format: Electronic eBook
Language:English
Published: Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Subjects:
Technological innovations > Management.
New products.
Creative ability in business.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

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