Wentworth
Institute of Technology
The Naming Book 5 Steps to Creating Brand and Product Names that Sell.
A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actio...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Irvine :
Entrepreneur Press,
2020.
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |