Marketing fashion : strategy, branding and promotion / Harriet Posner.

Marketing fashion : strategy, branding and promotion /

"Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail...

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Bibliographic Details
Main Author: Posner, Harriet (Author)
Format: Electronic eBook
Language:English
Published: London : Laurence King Publishing, 2015.
Edition:Second edition.
Subjects:
Fashion merchandising.
Clothing trade.
Branding (Marketing)
Advertising > Fashion.
branding.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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