The trend forecaster's handbook / Martin Raymond.

The trend forecaster's handbook /

The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use the...

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Bibliographic Details
Main Author: Raymond, Martin
Format: Electronic eBook
Language:English
Published: London : Laurence King Pub., 2010.
Subjects:
Consumer behavior.
Consumers > Attitudes.
Motivation research (Marketing)
New products > Forecasting.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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