Business essentials for strategic communicators : creating shared value for the organization and its stakeholders /
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issu...
Saved in:
Main Authors: | , |
---|---|
Format: | Electronic eBook |
Language: | English |
Published: |
New York City :
Palgrave Macmillan,
2014.
|
Subjects: | |
Online Access: |
Full text (Wentworth users only) |
Local Note: | ProQuest Ebook Central |