Business essentials for strategic communicators : creating shared value for the organization and its stakeholders / by Matthew W. Ragas and Ron Culp.

Business essentials for strategic communicators : creating shared value for the organization and its stakeholders /

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issu...

Full description

Saved in:
Bibliographic Details
Main Authors: Ragas, Matthew W., 1977- (Author), Culp, Ron, 1947- (Author)
Format: Electronic eBook
Language:English
Published: New York City : Palgrave Macmillan, 2014.
Subjects:
Business communication.
Corporate culture.
Public relations.
Finance.
Economics.
Communications.
public relations.
finance.
economics.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

Similar Items